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Blackhawks Honored For Social Media Marketing

12/16/2009 7:30 PM

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The Chicago Blackhawks have been chosen as the “Best Brand Use of Twitter” in the Third Annual Mashable Open Web Awards, an international online voting competition that covers major innovations in web technology and achievements in social media.

“The Chicago Blackhawks are thrilled to be recognized in Mashable’s Open Web Awards, an honor we couldn’t have won without the amazing support of Blackhawks fans and our devoted followers on Twitter,” said Blackhawks Director of New Media and Publications Adam Kempenaar. “Their passion drives our social media efforts, as we continue to look for fun, innovative ways to interact with our fans and encourage them to embrace our brand.”

Fans can receive the latest Blackhawks team news at or on Twitter at

Founded in 2005, Mashable is the world's largest site focused exclusively on Web 2.0 and social media news. “The Blackhawks won the Best Brand Use of Twitter category of the Open Web Awards, in which we had thousands of nominees. The public voted the Blackhawks among the leaders in the web space for 2009 - it's a great achievement,” said Pete Cashmore, CEO of Mashable, Inc.

With more than 12.5 million monthly pageviews, Mashable is the most prolific outlet reviewing new websites and services, publishing breaking news on what's new on the web and offering social media resources and guides.