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HEY ROCKFORD: ICEHOGS SAY "YOU GOTTA BE HERE"

New season-long campaign focused on getting fans into the seats

Rockford, Ill- With the beginning of the 2008-09 season right around the corner, the Rockford IceHogs, proud members of the American Hockey League and top affiliate of the Chicago Blackhawks, unveiled the club’s new marketing campaign on Wednesday.

The IceHogs marketing efforts for the 2008-09 season will be focused around the theme “You Gotta Be Here”. With the team entering its tenth season in Rockford and second in the AHL, the club is putting out a challenge to potential new fans and those who haven’t been to the Rockford MetroCentre in a while to check out the hockey talent and family-friendly atmosphere that has become a staple of entertainment in the Forest City.

“’You Gotta Be Here’ is a call to old and new fans alike,” said IceHogs President Ryan Washatka.  “In 2007-08, our loyal fans got a chance to see how truly skilled AHL players can be.  From our opening night to the final game of our seven-game playoff series against the Chicago Wolves, the quality of play was impressive. Now it’s time to spread the word and show the rest of Rockford how incredible our affiliation with the Chicago Blackhawks really is.”

The “You Gotta Be Here” logo and theme will be incorporated into 2008-09 publications and the e-newsletter as well as radio, print and television ads. For more information regarding the IceHogs marketing campaign for 2008-09, contact the IceHogs office at (815) 986-6465.

Season Tickets And Individual Tickets Now On Sale:  The Rockford IceHogs have a variety of season ticket packages available for the 2008-09 season.  To find a package that works for you, call (815) 986-6465 and speak with a season ticket sales executive.  Individual game tickets are also on sale.  Call (815) 968-5222, visit www.metrocentre.com, at the MetroCentre Box Office or in Hogs Headquarters in CherryVale Mall to purchase your tickets for the IceHogs 10th Anniversary season.